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A Guide on the Web Design Trends to Look out for This Year

Currently, every company has to keep yourself updated on what is happening in the website design while because the website is a necessary tool for marketing. You can either add some of the improvements to your existing site or set up a new one entirely to make your website or personal blog the best one yet. Learn some of the websites design trends available for you this year herein.

Video backgrounds are among the trending web design activities going on this year. A video is captivating and entertaining especially when it is well done, and the viewer is likely to linger on the page longer when you have the video compared to when you don’t. With exciting video content, someone will want to watch what happens, and this will create more conversions than having a static image. It is also possible to send the message 100 times more quickly using a video than when you use text.

Having chatbots on your website is another thing in the web design world. The chatbots being used currently have advanced features to allow customers to ask questions and get quick responses in real time. Using chatbots also helps companies to save on costs by eliminating the need for a full-time customer service employee to keep the customers engaged online. The chatbots auto-respond to customers, and they also gather data that can be used by your marketing team.

Loading speeds are also increased when it comes to accessing websites. Companies are employing the use of compressed images, creative redirecting, and minimized coding.

Using a flat design can also be another thing to implement on your website. Flat design makes it possible to enhance mobile website performance, and the loading speed also increases when there is less clutter to load. Make your flat design interesting by having bold lines, bright colors, and high-res photos. A semi-flat design can also work excellently by incorporating faint gradients and shadows to the design.

The use of micro animations can be used to guide users and boost their attention span. Integrated animations are used to show the user that they are in the right place and what they wanted to do has happened. For instance, after hitting the submit button, the button can change color.

The use of bold typography is another thing to implement. Bold typography shows that one is being transparent and upfront about their message, by using bright, thick and bold fonts.

You can also use custom illustrations to enhance the authenticity of your site. Do not settle for generic photos found online, instead, get an artist or a photographer to create personalized images to use on your website.

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